Singapore has a firm grasp on the issues of economics, technology, and other topics one comes to expect from a developed nation. However, they face a serious issue with abandoned and stray dogs.
Even though Singapore has animal shelters to help, like all organizations, animal shelters must also market their institution to attract potential customers. The issue is, many animal shelters already run on an extremely tight budget. While most animal shelters use social media (mainly Facebook) to their advantage, any changes to their advertising plans can limit their prospective outreach.
Thankfully, many animal lovers have shown consistent loyalty in adopting pets from animal shelters, but most people buying pets still purchase them from puppy mills or large corporations. With most animal shelter loyalists already owning multiple pets and no means of a large scale advertising budget, animal shelter’s adoption rates had been steadily declining.
Home For Hope was created to help provide relief to this depressing condition and also drive awareness on the issue. They teamed up with two animal shelters – Save Our Street Dogs (SOSD) and Animals Lovers League (ALL) – and IKEA to create a marketing campaign that has had tremendous results! To add to the momentum, many other companies have joined the campaign.
Check out the video to see how a simple trick made a huge difference! Perhaps corporations here in the States can adopt a similar program!
4 Comments